United Stations is a specialist RADIO sales house. We use our distinctive method of marketing and selling RADIO to maximise the revenue streams of our clients, while delivering an excellent return on investment to advertisers.
At United Stations we believe that advertising is all about conversations and relationships.
The biggest challenge for the modern day marketer is creating connections between brands and consumers and that is why we have designed ourselves around meeting this need. It is the reason you should use us.
Radio gets advertisers close to the action, embedded into the conversation in a way other media just cannot match. At United Stations, we take radio’s ability to create conversations and use it to build relationships between our advertisers and listeners.
Although we represent an enormous footprint, we’re a small team, with less than forty people from top to bottom. It means we're lighter on our feet. It means that producers and presenters get involved in idea sessions for advertisers. It means our presenters know their sponsors. In fact, when it comes to live on air, the presenter may well be speaking the words he/she helped script.
We embrace commercial partnerships, not shy away from them. We think about what you need, not what we need to sell you. We’ll meet your unique brief with a unique idea and then deliver it on air, with real people who understand your objectives.
We get you profit on your investment in us.
Talking Radio Blog
RADIO CONTINUES TO EVOLVE
The most important issue in Radio today is the rapid evolution of radio stations into multi media brands generating content and experiences on an extensive range of platforms. Advertiser’s fascination with online media as the source of new ideas and focus has provided the spur for radio to evolve and innovate.
The era of the music DJ is over. Today’s presenter needs to be able to create, consume and re-purpose content and distribute it through multiple channels, on – air, on the web, on mobile and on tablet products. Radio Programmers who were previously slaves to format, formulas and audience research, must become content managers and advertising must find respect as part of the content. The new breed of programmer must be able to use the abundant creativity in the station to increase the value of the commercial space.
Radio is still in a great place, but if we want to remain a thriving industry with great possibilities we must deliver the customised experience that consumer’s want and measurable results for our advertisers. As a matter of urgency, we must focus on attracting young, smart, strategic, tactical people into the radio bu
ALGOA FM is the voice of the Eastern Cape. Broadcasting in an Adult Contemporary format ALGOA FM is the first choice among upscale listeners, offering them the best mix of their favourite hits.
Programming includes newscasts, weather reports, sport, local entertainment information, and community orientated fund raising campaigns. Presented by trusted personalities, ALGOA FM is synonymous with the lifestyle of upper income earners in the Eastern Cape.
Footprint
Listener Profile
ALGOA FM delivers 846 000 (RAMS 2009-2) loyal listeners with a strong sense of family and community spirit and a commitment to their favourite radio station.
These upper income earners enjoy the highest standard of living in the Eastern Cape and ALGOA FM connects them to your message.
OFM is Number One in Central South Africa. The station serves one of the wealthiest and most loyal audiences in the country. Run by an enthusiastic and experienced team with a passion for radio, OFM is in tune with its listeners' lifestyle. This lifestyle is reflected in a menu of only the best of Adult Contemporary and Golden Oldie sounds designed to deliver an upscale audience between the ages of 25 and 49.
OFM broadcasts in the Free State, North West Province, Northern Cape, Northern KZN and Southern Gauteng, making it the regional station with the largest footprint in South Africa. Simply put, that’s having Central South Africa by the ears.
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Listener Profile
OFM reaches 556,000 (RAMS 2009-2) of the most affluent listeners in South Africa's breadbasket and mining powerhouse. OFM enjoys unrivalled affinity and influence with its listeners who listen for over 15 hours each week.
Capricorn FM took its name from the latitudinal line that cuts across Limpopo (Tropic of Capricorn), the only province in the country with one of the 5 major circles of latitude that mark maps of the earth.
Capricorn FM is the 1st commercial radio station in Limpopo and is the only 100% Black Owned and Managed station in South Africa. Programming on Capricorn FM includes music, talk time, news, weather, sports and traffic reports, local celebrities, events and information, interviews, and powerful social awareness campaigns.
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Listener Profile
They've done it! Limpopo's only and now biggest commercial radio station has reached its goal of exceeding 1.5 million listeners. Delivering listenership of 1 559 000 (RAMS 2009-2) loyal, vibrant and decision making listeners.
Capricorn FM has more than 45 % total market share in Limpopo and over 49 % of the 16-34 years category. Capricorn FM represents a new and powerful medium for advertisers to reach audiences with a buying power in the Limpopo province.
Moneyweb's vision is to continuously add value for the community it serves by providing top quality, timeous and independent investment and business information. The community comprises primarily of high nett worth individuals - or those who aspire to be - who use Moneyweb business media as a tool through which to increase their wealth and business knowledge they rely on it for education, recommendations and updated information about business and investments, including the share market and unit trusts.
Moneyweb offers independent thinking and the very best possible content, providing precisely the kind of service demanded by its discerning, well educated and high earning readers. The Moneyweb Business platforms and environments help to give advertisers a targeted marketing vehicle, which they are able to use to get their message across to this extremely hard-to-reach community.
The success of Moneyweb Radio is largely attributed to the high quality independent financial content produced by our team of leading financial journalists, personal ongoing relationships and discussions with the biggest and most powerful business decision makers both here and abroad - plus the successful integration of various business media platforms, each promoting and driving audiences from one platform to the next all the while aggregating one single powerful "Moneyweb Business Community".
Each night our business shows are text transcribed and archived on moneyweb.co.za along with audio clips for future reference - but the advantage lies with measurement and community interaction... online delivers community interaction, and measurability - We know how to tailor content for our audience based on measurement of what they read online and the comments made after each article! Business content is published real-time first online and then leveraged "Tailor made" into our other media platforms.
Our media platforms constantly integrate, cross pollinate and market one another driving audiences between Print / TV/ Online and Radio reaching a conservative matchbox calculation of some 2 million users daily. Partners and platforms include : SABC (RSG, SAfm, Lotusfm), Radio today (1485am), DSTV Audio, The Citizen, SA at a Glance, ITweb, moneyweb.co.za, mineweb.com, marketingweb.co.za, realestateweb.co.za, politicsweb.co.za, moneywebtax.co.za, sportingweb.co.za.
M&G Everywhere!!!!!!!
The Mail & Guardian Online was the first internet-based news publication in Africa. Launched early in 1994, it is one of South Africa's and Africa's major news publishers and is reputed for its quality content.
Today, it is a fast-growing site, taking its place as one of the country's top news sites.
Our quality content derived from the Mail & Guardian's award winning newsroom continues to attract readers both locally and abroad to consume trustworthy, in-depth news and analysis that influences their thinking, on the channel of their choice.
This year the M&G scooped all the major accolades at the Mondi Shanduka Awards including best story, best journalist, best investigative journalist of the year, best title in the analysis, commentary and enterprise category and best weekly urban newspaper.
We bring this winning formula to you 24/7 online.
The M&G Group's stable of titles includes mgonline.co.za, the weekly M&G print edition, the weekly M&G digital edition, the weekly M&G Kindle edition as well as our education titles, The Teacher, Beyond Matric, Getting Ahead, Training for Life, Learning for All and Learning from Birth.
We constantly integrate our commentary across social networks, twitter, online and print to ensure that our readers are kept informed every minute of the day.
The M&G is a must-read publication for those who take their country seriously and who value being well informed. Our single copy print sales bucked the trend by growing over 12% in the first three months of 2011 and together our print and on-line readership tops the million mark.
We are sought by decision makers in business and at every level of government. We are your conduit to an army of discerning readers who are going places in life.
KAYA FM 95.9 reflects the lives of the predominantly black, urban listener between the ages 25 - 49 living in Gauteng. The station broadcasts both music and talk, and this makes it unique from other ICASA approved licenses. KAYA FM 95.9 launched in August 1997, and was one of the first new frequencies to be approved for private commercial radio.
KAYA FM 95.9 broadcasts in English on the FM frequency signal 95. (Dot) 9, 24 hours a day, seven days a week. The music format offers a diverse and soulful mix of adult contemporary music to smoother sounds like R&B, World, Soul and Jazz. KAYA FM 95.9 is a rich mix of music, news, sport and topic driven features.
Footprint
Listener Profile
The current listenership stands at 621 000 per average day and 1, 535 000 for the past seven days. The Kaya FM listener is defined as Afropolitan: a mature, sophisticated, free spirited, socially conscious individual rooted in heritage and progressive thought leader. The Afropolitan is a self-determining discerning individual who is better informed and a player in the global village.
RADIO CONTINUES TO EVOLVE
