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About Us
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“Our greatest asset is our enthusiasm. Children think that they can jump from here to the moon. At United Stations we think that's a constructive point of view. We’re not over confident and we don’t think we’re invincible. We try to see things in a very open way. The childlike point of view has great power. Business is a natural outgrowth of play. We get excited about what we are interested in. And when it comes to RADIO we’re like a bunch of nine-year-olds.”
Our handpicked team combines fresh ideas and enthusiasm with the knowledge and insight gained from management experience that goes back twenty two years in radio sales.
United Stations’ vision is to be the company of choice for assisting RADIO owners to maximise their advertising revenue. In order to realise this vision, we leverage off of our core competency in RADIO sales by entering into agreements to represent RADIO owners.
The United Stations team sells advertising, sponsorships and promotions and develops sustainable market driven concepts and RADIO properties for our portfolio of clients.
The United Stations approach to RADIO sales differs to that of other sales houses in that we work closely with our clients, establishing and building their brands in the marketplace.
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| Our Platforms |
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| Algoa FM |
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OFM |
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Kaya FM |
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Capricorn FM |
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Moneyweb |
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M Power FM |
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ALGOA FM is the voice of the Eastern Cape. Broadcasting in an Adult Contemporary format ALGOA FM is the first choice among upscale listeners, offering them the best mix of their favourite hits.
Programming includes newscasts, weather reports, sport, local entertainment information, and community orientated fund raising campaigns. Presented by trusted personalities, ALGOA FM is synonymous with the lifestyle of upper income earners in the Eastern Cape.
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ALGOA FM delivers 846 000 (RAMS 2009-2) loyal listeners with a strong sense of family and community spirit and a commitment to their favourite radio station.
These upper income earners enjoy the highest standard of living in the Eastern Cape and ALGOA FM connects them to your message.
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OFM is Number One in Central South Africa. The station serves one of the wealthiest and most loyal audiences in the country. Run by an enthusiastic and experienced team with a passion for radio, OFM is in tune with its listeners' lifestyle. This lifestyle is reflected in a menu of only the best of Adult Contemporary and Golden Oldie sounds designed to deliver an upscale audience between the ages of 25 and 49.
OFM broadcasts in the Free State, North West Province, Northern Cape, Northern KZN and Southern Gauteng, making it the regional station with the largest footprint in South Africa. Simply put, that’s having Central South Africa by the ears.
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OFM reaches 556,000 (RAMS 2009-2) of the most affluent listeners in South Africa's breadbasket and mining powerhouse. OFM enjoys unrivalled affinity and influence with its listeners who listen for over 15 hours each week.
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Capricorn FM took its name from the latitudinal line that cuts across Limpopo (Tropic of Capricorn), the only province in the country with one of the 5 major circles of latitude that mark maps of the earth.
Capricorn FM is the 1st commercial radio station in Limpopo and is the only 100% Black Owned and Managed station in South Africa. Programming on Capricorn FM includes music, talk time, news, weather, sports and traffic reports, local celebrities, events and information, interviews, and powerful social awareness campaigns.
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They've done it! Limpopo's only and now biggest commercial radio station has reached its goal of exceeding 1.5 million listeners. Delivering listenership of 1 559 000 (RAMS 2009-2) loyal, vibrant and decision making listeners.
Capricorn FM has more than 45 % total market share in Limpopo and over 49 % of the 16-34 years category. Capricorn FM represents a new and powerful medium for advertisers to reach audiences with a buying power in the Limpopo province.
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MPowerFM is the first and only independently owned station focused purely on Mpumalanga. Our listeners expect and receive a highly focused and professional station. Mpower FM is growing through partnerships with our advertisers and by delivering music, news and entertainment that is pertinent to our listeners.
MPower FM is about empowering our listeners and business through the power of radio. We are about building and growing partnerships that help our community to reach their potential in their business and personal lives.
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MpowerFM is growing strong on the airwaves of the lowveld with 110 000 loyal listeners (2009-2) that are growing with the Rhythm of Mpumalanga. MPowerFM targets decision makers and higher LSM’s with an Adult Contemporary format.
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Moneyweb's vision is to continuously add value for the community it serves by providing top quality, timeous and independent investment and business information. The community comprises primarily of high nett worth individuals - or those who aspire to be - who use Moneyweb business media as a tool through which to increase their wealth and business knowledge they rely on it for education, recommendations and updated information about business and investments, including the share market and unit trusts.
Moneyweb offers independent thinking and the very best possible content, providing precisely the kind of service demanded by its discerning, well educated and high earning readers. The Moneyweb Business platforms and environments help to give advertisers a targeted marketing vehicle, which they are able to use to get their message across to this extremely hard-to-reach community.
The success of Moneyweb Radio is largely attributed to the high quality independent financial content produced by our team of leading financial journalists, personal ongoing relationships and discussions with the biggest and most powerful business decision makers both here and abroad - plus the successful integration of various business media platforms, each promoting and driving audiences from one platform to the next all the while aggregating one single powerful "Moneyweb Business Community".
Each night our business shows are audio streamed live online and after each show, audio pod casts and text transcriptions are archived on moneyweb.co.za for future reference - but the advantage lies with measurement and community interaction... online delivers community interaction, and measurability - We know how to tailor content for our audience based on measurement of what they read online and the comments made after each article! Business content is published real-time first online and then leveraged "Tailor made" into our other media platforms.
Our media platforms constantly integrate, cross pollinate and market one another driving audiences between Print / TV/ Online and Radio reaching a conservative matchbox calculation of some 2 million users daily. Partners and platforms include : SABC (RSG, SAfm, Lotusfm), Radio today (1485am), DSTV Audio, The Citizen, SA at a Glance, ITweb, moneyweb.co.za, mineweb.com, marketingweb.co.za, realestateweb.co.za, politicsweb.co.za, moneywebtax.co.za, sportingweb.co.za.
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KAYA FM 95.9 reflects the lives of the predominantly black, urban listener between the ages 25 - 49 living in Gauteng. The station broadcasts both music and talk, and this makes it unique from other ICASA approved licenses. KAYA FM 95.9 launched in August 1997, and was one of the first new frequencies to be approved for private commercial radio.
KAYA FM 95.9 broadcasts in English on the FM frequency signal 95. (Dot) 9, 24 hours a day, seven days a week. The music format offers a diverse and soulful mix of adult contemporary music to smoother sounds like R&B, World, Soul and Jazz. KAYA FM 95.9 is a rich mix of music, news, sport and topic driven features.
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The current listenership stands at 621 000 per average day and 1, 535 000 for the past seven days. The Kaya FM listener is defined as Afropolitan: a mature, sophisticated, free spirited, socially conscious individual rooted in heritage and progressive thought leader. The Afropolitan is a self-determining discerning individual who is better informed and a player in the global village.
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