Algoa FM is home to the beautiful coastline of the Eastern Cape and Garden Route which boasts almost half of South Africa’s blue flag beaches, broadcasting in the regions since 1986 and 2011 respectively.
The station is known for its quality lifestyle offering and delivers a holistic product that can be benchmarked against international standards; including its trusted and credible news content, award winning programming, world class events, and inspiring corporate social investment initiatives.
Although a commercial music radio station, Algoa FM understands the important role it plays in the community as a powerful mouthpiece that can influence change in the region and therefore renders its voice to highlight issues that are of concern to its listeners. With relevant content and daily interviews via the Algoa FM News and its community project Algoa Cares; they use the power of radio to ignite the power of people.
The station has received esteemed national accolades in 2015, winning four MTN Radio Awards and one PRISM recognising the station’s core ethos of creativity and innovation prevalent in their product offering.
Algoa FM is at the heart of its broadcast region, respected for its professionalism, which is a source of pride to the people living in this region. The station is known for igniting their passion for issues that affect their home, their family, their friends and the broader community.
WHO LOVES TO LISTEN TO ALGOA
Algoa FM’s unique and niche product offering speaks to both the affluent and influential LSM 7-10 market and the very ambitious LSM 4-6 market, catering both for the inspired and aspiring. Their listeners are extraverted, enthusiastic, fun, dependable, warm and adventurous, they simply love a challenge.
Each and every product of the station caters to these character traits and special tastes. Algoa FM delivers a loyal listenership of 589 000, with approximate split by race of 50% black, 25% coloured and a 25% white audience, as well as an even gender split.
WHO CAN HEAR US
Algoa FM can be heard along the coast from Mossel Bay to East London and inland to Aliwal North and Colesburg. The station can be heard 100km from Bloemfontein. Major cities in Algoa FM’s broadcast area include George, Port Elizabeth, and East London.
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