Summer 2022… the promised summer, two and a half years in the making!
No restrictions, no travel bans, no masks, no closed beaches. Freedom at last, and our holidaymakers certainly need some relaxation. After the year(s) we’ve had, now it’s time for a break. Our radio stations will be ready to welcome them, entertain them and give them the time of their lives throughout the country.
So, let’s look at some beaches.
Cape Town is notoriously difficult to get permission for beach activations, however, Smile 90.4FM has a long-standing relationship with the local municipalities. They are always happy to broadcast from the beaches, play the best music, and delight the tourists. It’s so easy to add a “brand in the hand” activation with trained Smile promoters doing the heavy lifting.
From Mossel Bay to the Wild Coast, nobody has more blue flag beaches than Algoa country. Plett, J-Bay, Gqeberha, East London, and more all playing Algoa FM, and your brand can join us on the biggest beach roadshow in SA. We organise the beaches, we pull the crowds, we blast the tunes, and we make your brands stand out.
Although the beaches are currently closed in many parts of KZN, we are monitoring the situation and are still able to activate at malls and other places where people congregate at. Vuma FM has its finger on the pulse of KZN and will find the fans wherever they go. Malls, parties, and more, with Vuma FM and your brand providing the fun.
So, what are some of the best beach activations?
- Sandcastle building is always a family favourite, with DJ judges, spot prizes, and very Instagrammable shots.
- Sunblock spraying booths are massively popular, as the beachgoers will thank you for not letting them go lobster red!
- Beach sports like touch rugby, volleyball, and beach soccer put your brands next to the best bods on the beach. Does Top Gun Maverick ring a bell?
- Providing free wi-fi will allow you to get some first-party data in return for a bit of connectivity. We can provide it all.
- Product demonstrations like showing off new car models in the parking lots and taking people for test drives. Maybe sampling some tasty new treats in a cooking demo or handing out ice creams.
- Outside Broadcasts and hit mobiles are always favourites, as the stations know how to entertain the crowds with great music, the DJs are celebs, and every summer needs a soundtrack!
Speak to your US representative today to unlock summer and get your brand in the sand!
