In the heart of Central South Africa, agriculture is an essential economic driver and an integral part of many communities. In the midst of this beautiful landscape of vast landscapes, lushly planted fields and picturesque towns, OFM, the region’s leading commercial radio station, is at the forefront as a leader in the broadcasting industry when it comes to supporting the agricultural sector.
Since its foundation in 1986, OFM has constantly kept up with the changing needs and interests of our listeners. One of these needs is reflected in our dedicated agricultural niche programs where information is shared in Afrikaans. OFM is now the preferred source of regional information for producers and stakeholders through our daily agricultural news bulletins and specialist programmes, which include industry information, analysis, market reports and weather forecasts.
Our radio broadcasts and digital platforms provide producers with access to knowledge that is readily shared by policy makers, experts, and leader farmers. We also like to celebrate the region’s successes and encourage farmers to persevere in their all-important task of achieving food security.
OFM is not only a reliable source of industry information, but also actively participates in various projects to support and develop the rural and agricultural sector.
One such prominent partnership that highlights OFM’s commitment to the agricultural community is our collaboration with Grain SA’s NAMPO Harvest Day, the largest agricultural trade show in the Southern Hemisphere. This annual event, which takes place outside Bothaville in the Free State, is a cornerstone of the agricultural calendar and attracts thousands of visitors, exhibitors and leaders from all corners of the country and even abroad.
From the 14th to 17th of May 2024, all agricultural roads lead to NAMPO Park, which serves as a central showcase for the latest innovation in agricultural technology, machinery, research and operations making it an unmissable opportunity for stakeholders to network, learn and engage in meaningful conversations.
As a media partner of Grain SA’s NAMPO Harvest Day, OFM plays a key role in increasing the scope and reach of the event. The radio station provides comprehensive coverage of the expo and also gives exhibitors the opportunity to put their marketing messages within reach of the right eyes and ears to ensure they enjoy the best possible exposure.
OFM’s live broadcasts during the week include talks with exhibitors, agricultural role players and leaders in organised agriculture. Our marketing team also offers several exciting promotions on site, and visitors can stop by OFM’s stand to meet their favorite broadcasters, win prizes and purchase trendy clothing from OFM CLOSET in our pop-up shop.
Grain SA’s NAMPO Harvest Day is an annual highlight for OFM and our programmes and activities are executed with great care to contribute to the larger message of hope and development that the agricultural sector holds for South Africa, as well as the atmosphere on the grounds of this great event, which is proudly taking place in our broadcast area.
In addition to this partnership with Grain SA’s NAMPO Harvest Day, OFM has forged strong ties with local agricultural organisations, government bodies, industry associations and major players in the agricultural value chain, which further confirms our role as a champion of agribusiness.
Through collaborative initiatives, outreach programmes and community events, OFM advocates for the interests of producers, the promotion of knowledge exchange, and the support of sustainability.
OFM is proud of agriculture, proud of what agriculture achieves in our broadcasting area, and proud of the potential that agriculture holds for the development of our region as well as the entire country. On our platforms, agriculture is celebrated and your marketing message is trumpeted to an audience that also understands the indispensability of agriculture and still knows that they have to thank a farmer for the food on their plate every day.
OFM – our heart beats agriculture.
