As part of its hyper-local strategy, RISE fm has put its entire ecosystem of content in the hands of its passionate audience.
The myRISEfm app boasts a range of features including live listening, past shows, podcasts, playlists, message functionality, advertising and local news and information.
The whole experience is intimate, customized, interactive and particularly useful for people who are always on the go.
Fans can choose to listen to the station live or they can explore further and interact with presenters in real time, place song requests, buy and sell on the Marketplace, post and vote on The Pothole of the Year, make suggestions on Community Recommends and enjoy a stream of competitions and special offers.
myRISEfm has also become a powerful tool for promoting RISE fm events and a valuable platform for sponsors to advertise their products and services. With push notifications, listeners can be informed of upcoming events and promotions, keeping them engaged with the station and increasing the chances of them attending events or responding to sponsors’ messaging.
By tracking listener engagement, usage and behaviour, RISE fm is learning more about its audience, including demographics and listening habits, allowing the team to tailor programming and content to better suit listeners’ needs.
To find out more, please email Brand Manager Lindiwe Zwane.
