The Smart Way For Brands To Grow In Central South Africa

As OFM celebrates 40 years on air, it has entered 2026 with strong audience momentum, renewed sponsor confidence and a dynamic campaign calendar, giving advertisers a powerful, trusted way to build relevance and impact in one of South Africa’s most important regional markets.

Why OFM matters now

Brands do not win in Central South Africa through reach alone. They win when they show up in a platform that is trusted, locally embedded and commercially active. That is where OFM stands apart. With strong first-quarter activity, a growing audience profile, and deep roots across the Free State, Northern Cape, North West and southern Gauteng, OFM offers advertisers more than media space. It offers a meaningful way into the daily life of the region.

Three reasons OFM works for advertisers

    1. Trusted regional relevance
      OFM is woven into the rhythm of Central South Africa. It reflects the region’s people, priorities, events and identity in a way that gives brands immediate local credibility. From agriculture and business to community moments and entertainment, OFM speaks the language of its market because it lives in it.

    1. Momentum that brands can join
      OFM has started 2026 with a strong slate of audience-facing campaigns and activations, including YellO Fleet, Kaptein and Vriende Cruise, 40 Days Bingo, and the CSA Top 40 powered by Checkers. Still to come are  high-visibility opportunities such as the Gold Rush R100,000 giveaway, Bloem Show, NAMPO Harvest Day, themed weekends and the Show Us Your OFM campaign.

    1. Proven commercial platform
      Recent BrandMapp data shows a 41% increase, underlining OFM’s growing relevance and resonance. Continued sponsor renewals reinforce the point: advertisers are not just buying OFM, they are staying with it. Its footprint includes 300,000 listeners on air, another 300,000 streamed connections online, and 250,000 social media followers.

 

What this means for your brand


OFM gives advertisers:
1. Access to a strong and loyal regional audience

2. A trusted environment in which messages land better

3. On-air, online and on-the-ground connection

4. A meaningful role in a market often underplayed by national plans

5. A platform built to deliver both relevance and results

OFM offers brands more than inventory. It offers trusted access to the heartland of South Africa.

ENDS

For further information or to advertise please contact:
Candy Dampers
Commercial Manager , Algoa FM and OFM
candy@unitedstations.co.za

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