Outside Broadcast | Hit Mobile Radio | Presenter Appearance
Bring Your Brand to Life on Air and on the Ground
Looking to make some noise? Our radio activations are designed to do just that—connecting your brand with real people in real time, in ways that are fun, energetic, and totally unforgettable. Whether it’s a fully mobile pop-up experience, a live broadcast from your venue, or the star power of a presenter appearance, we’ve got options that create hype, drive foot traffic, and leave a lasting impression.
Hit Mobile Radio
A hit mobile is designed to attract people to your activation. It is a combination of an on-the-ground activation supported by radio advertising.
The hit mobile is active for a period of three to four hours and includes a specially designed playlist that consists entirely of music from the station’s playlist. The station invites listeners (your customers) to pop in and share in the day’s activities. An energetic atmosphere of fun and excitement is created through the execution of some tried and tested on the ground activities. The on-the-ground hype and excitement are conveyed to the listener and encourage people to visit the activation in FOMO.
These activations are completely mobile and can be done anywhere – please note, however, that if the activation is not branch-based, the client will need to organize and book the required floor space and cover costs incurred (for example if the hit mobile is taking place within a shopping center court).
- The hit mobile is packaged with promo commercials that are designed to promote the activation. This commercial informs listeners where and when the activation will take place and what they can look forward to on the day.
- The hit mobile includes live telephone crossings on the day the activation takes place. These live crossings are between the station representative/promoter and the on-air presenter in the studio. There is 1x crossing per hour for the duration of the activation.
- The hit mobile activation is supported with social media and a generic campaign, and all details about the activation are included on the event page on the station’s website
- Includes: Algoa FM, OFM, Jozi FM, Kaya 959
Outside Broadcast (OB’s)
Our listeners are loyal and love seeing their favourite presenter/s live in action.
This is because presenters have a strong affinity with their market who will grab any opportunity to meet their favourite presenter/s. Add impact to your campaign with an Outside Broadcast.
Note that with an Outside Broadcast, the presenter must focus on broadcasting to the radio audience, and interaction at the event is therefore minimal. If interaction with consumers is required, it is advisable to add promoters to your campaign.
- An Outside Broadcast is a live radio broadcast from a designated venue. Outside Broadcasts make audiences feel like they’re a part of live radio.
- An Outside Broadcast is a perfect way to drive hype and awareness of any activation, from a product or store launch, a sales promotion, an event, or a retail drive, and is a superb way to increase sales.
- Outside Broadcasts are incredibly powerful and impactful and enable client to share pertinent information while encouraging listeners to visit or participate in the event/activation.
- Includes: Algoa FM, OFM, Jozi FM, Kaya 959, Smile 90.4FM
Presenter Appearance
Our listeners are loyal and will grab any opportunity to meet their favourite presenter/s.
A presenter appearance is a perfect way to drive hype and awareness of any activation, from a product or store launch to a sales promotion, an event, or a retail drive. Outside broadcasts are incredibly powerful and impactful and enable clients to share pertinent information while encouraging listeners to visit or participate in the activation.
- Includes: All radio stations (Algoa FM, OFM, Smile 90.4FM, Jozi FM, Kaya 959).
