On Friday 21 July 2023, OFM treated listeners, clients, and staff to a private screening of the
Barbie Movie as the worldwide phenomenon hit the global circuit.
In the week before, OFM, Central South Africa’s number one commercial radio station ‘painted the
airwaves’ pink with a fun Barbie Movie competition where listeners shared their special Barbie
memories for a chance to win seats at the premiere.
OFM also hosted a Barbie Movie Music Day on Friday, focusing on the film’s soundtrack and listeners shared more nostalgia. One lucky listener also won a limited edition Margot Robbie
Barbie doll to add to their collection on this day.
Guests came dressed to impress and the theatre was an explosion of glitter, pink and Barbiethemed outfits. OFM presenter Jaco de Waal even dyed his hair pink for the occasion!
OFM Programme Manager Tim Thabethe hails Barbie as the biggest movie release of 2023.
“Everyone in the OFM target audience has engaged with this legendary fashion toy in some way
or the other. So to celebrate with a full week of hype, to dedicate Friday’s music playlist to Barbie
and be part of an international movie premiere, ticked all the right boxes to surprise and delight the
OFM target audience.”
For more information email marketing@ofm.co.za.
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