AMI’s Nomakhaya Ntshobane shows how strategic storytelling and the right market connections can turn awareness into sustainable growth.
Kaya 959 Business Club welcomed Nomakhaya Ntshobane, Senior Programme Manager at the African Management Institute (AMI), to Kaya House on Thursday, 3 September 2026, for a practical conversation about turning business visibility into meaningful market access.
Her message to business owners was clear: growth requires more than training. It depends on reaching new customers, building credibility, connecting with corporate partners and accessing real commercial opportunities.
Drawing on more than a decade in SME development, programme management and stakeholder engagement, Ntshobane outlined a practical path from business diagnosis to market readiness. She also highlighted media exposure and effective storytelling as essential tools for building recognition and trust.
That is precisely the gap the Kaya 959 Business Club is designed to close. The Club gives growth-stage businesses affordable, sustained access to Gauteng’s most influential audience. Members receive a year of on-air advertising, creative support to shape a memorable brand story, and access to a peer network of entrepreneurs serious about growth.
“We don’t just give businesses airtime; we weave their story into our programming, with a creative team shaping how it’s told. That’s the difference between an advert and a story people remember,” says Tumi Rabanye, Head of Marketing at Kaya 959.
Ntshobane reinforced that growth-stage businesses want stronger branding, positioning, marketing and customer growth – and that platforms such as Kaya 959 can help them reach the markets that matter.
Through expert-led sessions, relevant business connections and sustained media exposure, the Kaya 959 Business Club helps ambitious businesses move from being known to being chosen.
If your business is ready to build recognition, credibility and customer growth, become part of the Kaya 959 Business Club. Email hello@unitedstations.co.za or kamogelo@unitedstations.co.za.
