When brands invest in communities with authenticity and purpose, they create far more than awareness, they create lasting impact.
That was the spirit behind the Jozi FM Outside Broadcast with Skuzabell, held in Bramley View, Johannesburg, on 17 July, where Knorrox celebrated Mmasechaba Mashigo, the 2026 Knorrox We Give A Bull Community Champion, in recognition of her extraordinary commitment to feeding and uplifting vulnerable families through her community kitchen.
The event formed part of Knorrox’s We Give A Bull initiative, a programme that recognises and empowers the everyday heroes who quietly strengthen South African communities through selfless acts of service. By shining a spotlight on community kitchens and the people behind them, Knorrox continues to demonstrate its commitment to tackling hidden hunger while supporting sustainable, community-driven solutions.
Partnering with Jozi FM allowed the campaign to come to life where it mattered most, in the heart of the community itself. The outside broadcast attracted an enthusiastic local crowd, transforming the handover into a celebration that honoured not only Mmasechaba’s remarkable work, but also the collective spirit of generosity and resilience that defines so many South African communities.
Timed to coincide with Mandela Day, the initiative reinforced the importance of giving back and highlighted the critical role community kitchens play in addressing hidden hunger, a condition in which people consume enough calories but lack the essential nutrients needed for healthy living. For many families, these kitchens provide a dependable source of nourishment, hope and dignity.
As the 2026 Community Champion, Mmasechaba received a fully upgraded kitchen, enabling her to expand her reach and continue serving those who rely on her every day. Her story was further amplified through a media campaign, inspiring more South Africans to recognise the power of ordinary people making an extraordinary difference.
For Jozi FM, this partnership is a powerful example of how brands can move beyond traditional advertising to create meaningful engagement. By connecting advertisers with communities through authentic storytelling, live experiences and trusted local voices, Jozi FM helps brands build relevance, credibility and lasting emotional connections with the audiences they serve.
For further information or to advertise please contact:
Lindiwe Zwane
Operations Manager, Jozi FM
lindiwe@unitedstations.co.za
