What We’re About
A programmatic marketplace that accesses audiences across brand-safe South African websites.
By targeting audiences alongside on-air campaigns, they extend the reach and impact of marketing efforts. PMP segments are derived from behavioral, demographic, technographic, and interest data, allowing for effective and precise targeting. Their approach utilizes first-party data (not look-a-likes), ensuring a more accurate representation of the audience. The platform enables simple buying at scale, with access to 13 million unique South African browsers.
Who’s Tuning In
Their audience is segmented by various characteristics, ensuring a well-rounded, targeted approach that enhances engagement across a wide range of media.
- Behavioural insights and demographic data inform the segmentation
- Technographic and interest-based targeting ensures more relevant ad placements
- First-party data
Why They Stick Around
The programmatic marketplace delivers more than just ad placement; it offers measurable effectiveness with data-backed results.
- Simple, scalable buying across multiple publishers with one deal ID
- Detailed campaign metrics and PCA (Post-Campaign Analysis) that offer deeper insights
- Higher effectiveness compared to Google Display Network (GDN) campaigns, with a CTR of 0.14% using PMP versus 0.07% with GDN
- Their network includes top-tier South African publishers such as southafrican.com, Citizen, Caxton, Times Live, Business Day, AME, Kagiso, and BizNews, among others.
OneRepublic
A programmatic marketplace that accesses audiences across brand-safe South African websites.
Contact me if you're ready to bring your brand to life
Ingrid Busschau
