What We’re About
Smile 90.4FM captures the spirit of Cape Town with a perfect blend of music, entertainment, and community connection.
Broadcasting across the Cape Town Metropole—including the Southern Suburbs, Northern Suburbs, Atlantic Seaboard, and Winelands—Smile FM is your link to the lifestyle, voices, and values of the Mother City.
From our signature shows to hyper-local news and uplifting campaigns, Smile 90.4FM is where Capetonians go to feel informed, entertained, and inspired. Whether you’re waking up with The Ryan O’Connor Breakfast Show, jamming through your workday, or cruising home with The Joyride, your day sounds better on Smile.
Who’s Tuning In
From the city center to the suburbs and beyond, our listeners are loyal, engaged, and ready to connect with your brand.
Smile 90.4FM reaches a vibrant, family-focused, and financially active Cape Town audience that reflects the city’s entrepreneurial and energetic spirit:
- Adults in their prime earning years
- Family-oriented, health-conscious, and community-minded individuals
- Listeners who value a mix of local relevance and global perspective
- Highly responsive to on-air calls to action, with strong social media interaction
Why They Stick Around
Smile FM keeps Cape Town informed, entertained, and emotionally connected—day in and day out.
People love Smile 90.4FM because we know Cape Town—and Cape Town knows us.
- Non-stop musical variety from 80s classics to today’s hits
- Trusted shows like The Ryan O’Connor Breakfast Show, with news every 30 minutes and traffic every 15
- Interactive features like Ryan’s R50,000 Noise keep listeners tuning in and playing along
- On-air personalities like Mienke Jacobs, Keeno-Lee Hector, and Angel Campey bring joy, energy, and local insight to every show
- Community upliftment through our Smile-in-Action campaigns makes us more than a station—we’re a local force for good
More Ways to Listen
Missed Your Favourite Smile 90.4FM Moments?
Catch up on Cape Town’s favourite podcast moments, inspiring stories, and engaging interviews — all available on your time! From the latest news to feel-good features, Smile FM brings you the best of local radio.
Smile 90.4FM
Cape Town’s feel-good soundtrack—music, local flavour, and good vibes.
Contact me if you're ready to bring your brand to life
Dheshan Naidoo
Latest Smile 90.4FM Buzz
Cape Town Is Moving, and It’s Moving With Purpose
