Central South Africa’s leading commercial radio station, OFM, has renewed its long-standing media partnership with the Toyota Cheetahs, reaffirming its commitment to supporting sporting excellence in the region while creating opportunities for brands to connect with one of South Africa’s most passionate and engaged sporting audiences.
As the Toyota Cheetahs’ official electronic media partner, OFM will continue to bring supporters closer to the action through comprehensive multi-platform coverage across Central South Africa. The partnership ensures fans can enjoy live match updates, exclusive behind-the-scenes interviews, player insights, and dedicated sports programming throughout the upcoming Toyota Challenge and Currie Cup season.
For advertisers, the partnership provides access to premium local sports content and highly engaged audiences through trusted environments that drive relevance, connection and impact. By combining the strength of the Toyota Cheetahs brand with OFM’s influential regional reach, brands can become part of the conversations, moments and communities that matter most to Central South Africans.
Nick Efstathiou, CEO of Central Media Group, says the partnership reflects a shared commitment to excellence and community engagement. “OFM is the heartbeat of Central South Africa. Together with the Toyota Cheetahs, we create excellence on radio and on the field, bringing our listeners closer to the game they love.”
According to Bianca Smit, OFM Brand Manager, the station is proud to continue a relationship that has been built over many years through a shared passion for sport, community and regional pride. “The Toyota Cheetahs are an iconic sporting brand in Central South Africa, and we are honoured to continue supporting their journey. This partnership enables us to celebrate local talent, connect with passionate supporters, and showcase the spirit of our region.”
OFM Marketing and Sales Manager Anchen Lintvelt says the station looks forward to another successful chapter with the team. “OFM is very proud to be associated with the Toyota Cheetahs as media sponsor. We are looking forward to achieving great mutual success together and strengthening the connection between the team and its loyal supporters across Central South Africa.”
The renewed partnership further cements OFM’s role as a champion of local sport and community development while reinforcing the station’s ability to deliver audiences that are deeply invested in their region, their teams and the brands that support them. Through this partnership, advertisers can align with one of Central South Africa’s most recognisable sporting properties and engage audiences through authentic, locally relevant content and experiences throughout the season.
For more information contact Candy Dempers, Commercial Manager Algoa FM and OFM
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