In today’s media market, reach on its own is not enough.
You are not just looking for more people. You are looking for the right people, people with spending power, influence, trust, cultural confidence and the ability to make decisions.
That is why the latest Kaya 959 audience data should matter to every marketer with ambitions in Gauteng.
Fresh findings from WhyFive Insights’ 2026 BrandMapp survey show that Kaya 959’s regular listenership has grown to 1.62 million. BrandMapp tracks South Africa’s top 30% of earners, the group responsible for more than 80% of personal income and consumer spending.
But the real story is not only how many people are listening.
It is who is listening.
According to the BrandMapp findings, 88% of Kaya 959 listeners identify as the primary purchasing decision-maker in their household. These are the people deciding what gets bought, which brands are trusted, where money is spent, and what becomes part of everyday life.
That is a powerful audience for any brand.
Kaya 959 is connecting advertisers to Gauteng’s influential middle class, ambitious, digitally engaged, socially connected, culturally aware and commercially active. In a cluttered media world, Kaya’s growth is a strong reminder that trusted audio brands still matter.
Your brand does not grow by simply appearing in front of people. It grows by becoming familiar, trusted and relevant in the places where people already feel connected.
That is where Kaya 959 is showing its strength.
If your brand wants to speak to Gauteng’s decision-makers, culture-shapers and household spenders, Kaya is an increasingly powerful place to do it.
Kaya 959: growing where it matters most – with the priority audience your brand needs to reach.
