Smile 90.4FM launches new ad campaign

Looking back over the last five decades, there is no doubt which decade had the strongest identity – its own unique style, diversity, and pop culture – it was the great 80s!

Regarded by many as the best decade in music, the 80s is known for its truly authentic music style – like big pop ballads, synthetic drums, musical experimentation, and the birth of hip hop culture. It was the golden era of pop & rock.

It also created two bona fide geniuses, Michael Jackson and Prince. And a range of other artists that you love!

Whether it was the first time you held hands, getting your first car, or your first job – there is always an 80s song that takes you back to that special moment.

And there is only one radio station where you’ll always find the 80s – Smile FM.

Smile FM illustrates this 80s dominance through its new ad campaign – by using iconic 80s song lines to create an emotional connection with the station – making you smile from ear to ear!

Smile FM plays more 80s than anyone else in Cape Town – not only the songs you love but also the ones you’ve forgotten you love!

The 80s truly lives on Smile 90.4FM – streaming on www.smile904.fm or on your smart device – just say: ‘play Smile FM’.

Tune into Smile 90.4FM or visit www.smile904.fm to keep up to date with more exciting news.

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