Smile FM’s Best Year of Your Life competition, in partnership with Futurelife, quickly captured listener attention. Over four weeks, listeners tuned in for the cue to call — a vuvuzela sound — with 120 Golden Tickets awarded across Smile 90.4 FM shows. Each winner secured a place at the live finale held on 21 February at the Century City Conference Centre.
Finalists competed in a series of elimination rounds, selecting Futurelife products each round — with those revealing a red sticker knocked out. Francois from Durbanville ultimately walked away with the grand prize: a full year of groceries, fuel, clothing, insurance, gym membership, takeaways and streaming, plus quarterly family holidays including a cruise.
The campaign generated an impressive 291,308 listener entries, demonstrating the power of radio-led competitions to drive sustained engagement.
For brands, it’s a strong reminder that well-executed radio promotions can turn on-air excitement into measurable participation, real-world experiences, and lasting brand connection.
To unlock tailored advertising opportunities please contact your United Stations Account Manager or the Smile 90.4FM Brand Manager, Dheshan Naidoo at dheshan@unitedstations.co.za
