The iconic OFM YellO Fleet is back this March, and it’s bigger and brighter than ever! As part of OFM’s 40th birthday celebrations, these signature yellow vehicles will tour Central South Africa, giving listeners a chance to win a R40 000 grand prize.
The activation is simple: spot the YellO Fleet at any official outside broadcast, snap a selfie with a branded vehicle, and follow the on-site entry instructions.
Beyond the prizes, the YellO Fleet is a powerful example of non-traditional radio, bringing the brand to life in communities, creating memorable experiences, and providing advertisers with direct access to highly engaged audiences. Every interaction turns listeners into active participants, strengthening loyalty and brand recall.
Official roadshow stops include Kimberley, Bloemfontein, Bethlehem, Vanderbijlpark, Kathu, Upington, Klerksdorp, and Potchefstroom, with exact venues and times announced on air and online.
“This roadshow isn’t just fun, it’s a dynamic way to engage audiences and deliver real value for our partners,” says Anchen Lintvelt, OFM Sales and Marketing Manager.
Find the fleet. Snap the selfie. Win R40 000 and see radio come alive off-air!
For more info, contact the OFM Commercial Manager Candy Dempers candy@unitedstations.co.za
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