Spanning the Garden Route to the Wild Coast and inland through the Karoo, exists a place lovingly known as Algoa Country. Serving the key metropolitan cities of Buffalo City and Nelson Mandela Bay, as well as the second largest city in the Western Cape, George, and its surrounds.
For nearly three decades, the Algoa FM Big Walk for Cancer has united communities across the Eastern and Southern Cape in one of South Africa’s most loved and best-supported mass participation events. Now in its 28th year, and as Algoa FM celebrates an incredible 40 years as a heritage brand in the region, sponsorship opportunities for the 2026 Algoa FM Big Walk for Cancer are officially open.
Taking place on Saturday, 31 October 2026 across:
📍 Gqeberha
📍 East London
📍 George
the event continues to deliver exceptional audience engagement, emotional connection and powerful regional reach.
In 2025, the Big Walk reached its biggest participation milestone ever, attracting over 19 470 entries — reflecting a remarkable 27% overall growth year-on-year.
The event has evolved into far more than a walk. It is a movement of purpose, community, connection and impact — with participants walking in support of loved ones affected by cancer, while also contributing towards awareness, education and community upliftment.
Importantly for brands, the Algoa FM audience is highly invested, affluent, loyal and deeply connected to the station. Algoa FM has consistently demonstrated its ability to mobilise audiences around meaningful experiences and premium regional events, making the Big Walk one of the most impactful sponsorship platforms within the Eastern and Southern Cape market.
A variety of sponsorship opportunities are available, including:
- Premium Entry Partner
- On-Route Activation Partner
- Apparel Partner
- Warm-Up & Cool-Down Zone Partner
- Registration Partner
- Event Activations & Experiential Opportunities
- Branding, Sampling and Digital Integration Opportunities
This is an opportunity for brands to align with a trusted regional heritage brand and become part of an event that genuinely matters to the communities it serves.
We would love to discuss how we can tailor a partnership that delivers meaningful visibility, engagement and impact for your brand.
Please reach out to your United Stations Account Manager or Candy Dempers for more information or to secure your involvement.
For further information or to advertise please contact:
Candy Dampers, Commercial Manager Algoa FM and OFM
candy@unitedstations.co.za
